Jolt brand appeals to the buyer that is primarily driven by a low price and high model number. In the last several years many new companies have entered the market, claiming very high voltage amounts and offering low prices. Although these new models offered no lifetime warranty, were not covered by any product liability insurance and were inferior to our “Streetwise quality”, our dealers still began to request some models that could compete with these low price points. Our answer has been the Jolt. Although the quality of the Jolt brand is better than most of the off brands, it is not has high as our other two brands.